Data & Insights
We're data driven and ROI focused
We at UE provide not just one dimensional analysis. We have an all around holistic approach that we call 360.
We have a team of analysts looking at all aspects of data from stock profile to digital activities to above line/below line marketing activities. We provide insight to ensure we can make the right strategic business decision, to ensure you are getting best ROI with the most effective spend, using intelligent attribution models.
This data has to also presented in right way, so we use DMP, which connects all the pieces of puzzle (data points) to create a portrait.
Real-time visualisation of data through custom dashboards allows us to track the vast amount of incoming data from online sources.
Understanding attribution is the key to understanding channel performance. We’ll make sure your conversion channels are set up for success.
Nobody likes being kept in the dark. You’ll always get clear communication and regular reports on key updates and KPI’s.
Forecasting of future results allows us to effectively plan and execute your market strategy.
We draw key insights from the wealth of customer data supplied by the various digital platforms. Insights we can take action on, and optimise for.